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want more sales? this is for you
Updated for 2025

The Ad Playbook: How To Win At Meta Ads

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A practical, up-to-date playbook for running profitable Meta (Facebook & Instagram) ads.

Learn everything you need to know about making ads work for your business.

What You’ll Learn:

  • A full glossary of every ad-related term you need to know
  • How to make your business fit into the Meta ecosystem
  • The ideal set-up for a winning ad account
  • My Golden Strategy to bring in ROAS without unnecessary fluff
  • The principles of what exactly goes into making a good ad
  • A framework for constructing ads that get you orders
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We all want to see more of this...

If you're an ecom store owner, you know how beautiful this notification is.

So how do we get more of them? Organic? Affiliate? Email?

Well, the biggest companies do a lot of it with Meta Ads - and my playbook teaches you how.

Who This Is For

Ecom founders who are SICK of not getting enough sales, and want to do something about it.

You've got a great product, right? But without the right ads, no one knows about it (and you don't get any orders).

Learn how to get that ROAS machine pumping and use it to grow your business month-after-month.

Basically, if you want more sales, this is for you.

Why This Works

It's an in-depth look into everything I've done to get my own business to consistent (and profitable) $30k+ months.

I'm revealing it all: from ad account structuring to understanding Meta as a platform, along with a rigorous framework for building your own creatives that convert.

If you want to go from anxiously waiting for Shopify notifications, to *cha-chings* around the clock, this playbook can teach you how.

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Why this eBook exists
Why does this exist?

The problem this playbook solves

I started my business seling Gymrat Jerky online all the way back in 2022.

But even after quitting my job to focus on the business, posting on social media every day for a year, and growing to 100k+ followers, I still struggled to get consistent sales.

That was until I figured out how to make paid ads work for me. And since then, I've never looked back.

And after sharing my journey, I've gotten tons of questions about how I was able to build a $30k+ per month online business using Meta ads.

So I wrote this playbook to answer any questions aspiring advertisers may have, and give concise, actionable tips to get your ecom business the sales it deserves.

Unlike a lot of material out there, this ebook is NOT:

  • A mish-mash of AI slop: I wrote it myself using my own mind, not ChatGPT's.
  • A convoluted lead magnet to upsell into coaching: I don't do any of that.
  • A pitch for expensive agencies: this is a one-time guide that teaches you how to make and run ads all on your own.

FAQ

Is this guide beginner friendly?

Yes. Whether you've never ran an ad before, or you've already given it a shot and wished you could have gotten better results, this playbook covers it all.

Is it for ecommerce only?

That's our focus, yes. If you sell a product online, this playbook shows you how to do more selling.

Do I need a big budget?

We talk about this more in-depth within the guide, but not necessarily. The principles here apply to advertisers of any level.

How much technical ability do I need?

If you can set up a Shopify store (or equivalent), you can handle making good ads.

Despite what some people might have you believe, you don't need to be a software genius or anything like that to make Meta work for you.

Ready to win?

Don't waste any more time: grab the playbook now and get the formula for success.

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